Perceive uses cutting-edge deep learning and computer vision to create movie clips of the most notable store visits. Their technology is able to discern the key events in a visit, from the greeting to the first interaction to the checkout. Anonymized video data is streamed from store to cloud, enabling rapid analysis and low-cost storage. Teachable moments are delivered to associates via a mobile app. Managers can see those in addition to much more data in a web app.
Impact of I-Corps
The I-Corps program helped Dr. Lu’s research team identify the needs of potential customers and the gaps between commercial products and proof-of-concept prototypes for research. Perceive is the first startup spun off from Dr. Lu’s research team.
University Affiliation: Purdue University
From left to right: Kyle McNulty, Dr. Yung-Hsiang Lu, PhD, Everett Berry, Andrew Bledje
|Aug 2013||Undergraduate Everett Berry (Now CEO) joined the research team|
|Apr 2014||Won Schurz Innovation Challenge Second Prize|
|May 2014||Undergraduate Kyle McNulty (Now Chief Product Officer) joined the research team|
|Sept 2014||Participated in Morgan Business Plan Competition|
|Oct 2014||Undergraduate Andrew Blejde (Now Business Advisor) joined the research team|
|Apr 2015||NSF I-Corps|
|Sept 2015||Perceive Inc. Company Formed|
|Jun 2016||NSF SBIR Phase I Awarded ($225,000)|
|Sept 2017||NSF SBIR Phase II Awarded ($750,000)|