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University of Michigan I-Corps

July 12 @ 9:00 am - August 23 @ 11:00 am EDT


Registration for this cohort is now closed. Questions can be directed to info@greatlakesicorps.org

This I-Corps course provides a set of skills and entrepreneurial knowledge that can be applied to any career path. It uses the Lean LaunchPad method to give participants a working knowledge of how to think about their innovation ideas from a business and customer perspective, as well as how to conduct customer discovery interviews; the first step in any commercialization process. This free, online course is for faculty, researchers, postdocs, and students interested in practicing and honing their innovation skills. It is open to non-university participants as well.

Learning Objectives

  • Develop familiarity with Lean LaunchPad concepts and tools such as customer discovery, ecosystem mapping, and the Value Proposition Canvas
  • Understand customers’ problems (“pain points”) from THEIR perspective
  • Map your customer ecosystem to understand customer roles, requirements, and decision processes
  • Build connections to the commercial ecosystem (i.e. customers, suppliers, funders) for your innovation


Course Benefits

  • Become eligible for the NSF I-Corps National Teams program and $50,000 grant for qualifying technologies and teams (only deep-tech, university-based teams who complete at least 20-30 customer discovery interviews).
  • Upon completion of the workshop and the customer discovery interviews, you and/or your team may be eligible for a mini-grant of up to $500. Funds may reimbursed customer discovery interview travel expenses.  
  • Prepare for applying to the Small Business Innovation Research (SBIR) or Small Business Technology Transfer (STTR) programs.
  • Gain valuable market insight to inform the next steps in your research and/or development.
  • Develop network connections and receive mentoring from experienced industry experts and entrepreneurs
  • Develop the entrepreneurial mindset and toolset needed for a career in academia, industry, startups, or government


Course Schedule

All course sessions occur virtually via Zoom from 9:00-11:00AM ET on Fridays, July 12, July 26, Aug 9, and Aug 23.
  • July 12
  • July 26
  • August 9
  • August 23

Please note, that including homework this workshop has an approximate workload of 5 hours per week.




July 12 @ 9:00 am EDT
August 23 @ 11:00 am EDT
Event Category:


University of Michigan
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