Mentorship is a critical element of the I-Corps program. A required member of NSF National I-Corps teams, Industry Mentors offer encouragement, guidance, and practical advice as teams work [...]
Customer Discovery is critical to launching a new product or company. Learning about your customer can enable you to address their pain points with your product or service offering. In […]
In a previous blog, we explored 3 Tips to Improve your Customer Discovery techniques. Customer discovery is critical to launching a product or company, and yet it is often overlooked. […]
Customer discovery is a term that is thrown around a lot in entrepreneurship circles. What does it really mean? Customer Discovery is all about understanding your potential customers, and [...]