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University of Wisconsin-Madison I-Corps Course – Fall 2023

September 28 @ 5:00 pm - November 2 @ 7:00 pm CDT



Course Description

Do you want to translate your research into impactful real-world applications? Join UW-Madison’s Technology Entrepreneurship Office (TEO) for the 2023 Fall I-Corps. workshop! This free, six-week, non-credit, virtual workshop uses evidence-based strategies for achieving entrepreneurial success and is open to research faculty, staff, and students at any higher education institution. With help from NSF I-Corps trained instructors and the TEO Hi-Tech Mentor Network, participants will gain a comprehensive understanding of their future customers and market ecosystem.

Learning Objectives

  • Develop familiarity with Lean LaunchPad concepts and tools such as customer discovery, ecosystem mapping, and the Value Proposition Canvas
  • Understand customers’ problems (“pain points”) from THEIR perspective
  • Map your customer ecosystem to understand customer roles, requirements, and decision processes
  • Build connections to the commercial ecosystem (i.e. customers, suppliers, funders) for your innovation

Course Benefits

  • Explore pathways to launching a startup
  • Evaluate the potential of your research discovery or technology
  • Discover how your innovation can impact society as a usable technology
  • Strengthen your next research proposal to secure funding

Course Schedule

  • September 28 (5-7:30 pm CT) Workshop Orientation
  • October 5 (5-7:30 pm CT) Value Proposition Canvas
  • October 12 (5:00-7:30 pm CT) Hypothesis Testing and
  • Interviewing
  • October 19 (5:00-7:30 pm CT) Ecosystem Mapping
  • October 26 (5:00-6:00 pm CT) Q&A Session (Optional)
  • November 2 (5:00-7:00 pm CT) Presentations Session
This workshop will require a time commitment of approximately four-six hours/week, on average. This includes attending all required sessions, a minimum of four office hours with an assigned team mentor, and a minimum of 20 customer discovery interviews (planning, scheduling, conducting interviews, and recording results to be shared with instructors and mentors).


Please fill out the following application and you will be contacted within 2 business days regarding acceptance. Questions can be directed to Bonnie Bachman at bjbachman@wisc.edu.





September 28 @ 5:00 pm CDT
November 2 @ 7:00 pm CDT
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