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Summer 2023 University of Michigan I-Corps

July 21 @ 9:00 am - August 18 @ 11:00 am EDT


Lean Launchpad Short Courses use the Lean LaunchPad method to give participants a working knowledge of how to think about their innovation ideas from a business and customer perspective, as well as how to conduct customer discovery interviews; the first step in any commercialization process. This course provides a set of skills and entrepreneurial knowledge that can be applied to any career path. The short courses are typically open to non-university participants as well. The 2023 Summer short course will be held virtually.

Learning Objectives

  • Develop familiarity with Lean LaunchPad concepts and tools such as customer discovery, ecosystem mapping, and the Value Proposition Canvas
  • Understand customers’ problems (“pain points”) from THEIR perspective
  • Map your customer ecosystem to understand customer roles, requirements, and decision processes
  • Build connections to the commercial ecosystem (i.e. customers, suppliers, funders) for your innovation

Course Benefits

  • Develop best practices for conducting customer discovery and identifying key stakeholders.
  • Learn, practice, and hone your innovation skills.
  • Improve the odds for commercial success.
  • Understand market trends and needs in your ecosystem.
  • Expand your network of like-minded peers, instructors, investors, customers, and mentors.
  • Obtain eligibility to apply for $50,000 grant from the National NSF I-Corps team grant.
  • Prepare for applying to the Small Business Innovation Research (SBIR) or Small Business Technology Transfer programs.

Course Schedule

  • Friday, July 21 from 9:00 – 11:00am ET
  • Friday, July 28 from 9:00 – 11:00am ET
  • Friday, August 4 from 9:00 – 11:00am ET
  • Friday, August 18 from 9:00 – 11:00am ET


Not sure if this program is the right fit for you? Contact knoefler@umich.edu! 

Please fill out the following application and you will be contacted by program staff regarding acceptance.


Application Deadline: Friday, July 14



July 21 @ 9:00 am EDT
August 18 @ 11:00 am EDT
Event Category:


University of Michigan
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