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Science and Engineering Value Proposition Design Workshop: University of Minnesota Spring 2024

March 29 @ 12:00 pm - April 26 @ 2:00 pm CDT


Course Description

You’ve identified a specific innovation that you think you may want to commercialize. Now what? This program applies the Lean Startup approach and Customer Discovery methods to specific innovations. You are strongly encouraged to participate in the Customer Discovery 101 Workshop before this course. External industry executives, as well as experts from the Office for Technology Commercialization, the UMN Libraries, and the Carlson School of Management will be available to help.

Learning Objectives

  • How to apply LaunchPad concepts, such as value proposition design, business model canvas, and customer discovery
  • How to map the stakeholder/customer ecosystem to understand customer roles, requirements, and decision processes
  • How to conduct interviews and observations in order to customers’ problems (“pain points”)
  • How to modify a solution in order to achieve product-market fit
  • How to identify the components of a commercialization roadmap identifying key milestones and required resources
  • How to determine market size, assess competition, and select the beachhead (first) target market

Course Schedule

Friday, March 22 – 12:00pm – 2:00pm

Friday, March 29 – 12:00pm – 2:00pm

Friday, April 5 – 12:00pm – 2:00pm

Friday, April 12 – 12:00pm – 2:00pm

Friday, April 19 – 12:00pm – 2:00pm

Friday, April 26 – 12:00pm – 2:00pm



Please fill out the following application. Questions can be directed to amahoney@umn.edu



March 29 @ 12:00 pm CDT
April 26 @ 2:00 pm CDT
Event Category:


University of Minnesota
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Bruininks Hall
222 Pleasant St SE
Minneapolis, MN 55455 United States
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