Course Description

This local NSF I-Corps-based program offered by Missouri S&T is a six week course designed to provide researchers and innovators with the skills and tools necessary to identify and validate customer needs, develop a compelling value proposition, and achieve product-market fit.

This virtual course will cover:

• Principles of customer discovery
• Interviewing techniques
• Survey design
• Identifying your value proposition

Participants will learn how to use these insights to develop a unique value proposition and refine their product offering to meet the needs of their target market. Through hands-on exercises, case studies, and expert mentorship, participants will gain a deeper understanding of the innovation process and how to increase their chances of commercial success.

Course Benefits

• Become eligible for the NSF I-Corps National Teams program and $50,000 grant for qualifying technologies and teams (only deep-tech, university-based teams who complete at least 20-30 customer discovery interviews).
• Upon completion of the workshop and the customer discovery interviews, you and/or your team may be eligible for for a mini-grant of ~$500. Funds may reimbursed customer discovery interview travel expenses.  
• Prepare for applying to the Small Business Innovation Research (SBIR) or Small Business Technology Transfer (STTR) programs.
• Gain valuable market insight to inform the next steps in your research and/or development.
• Develop network connections and receive mentoring from experienced industry experts and entrepreneurs.
• Develop the entrepreneurial mindset and toolset needed for a career in academia, industry, startups, or government.

Course Schedule

• Thursday, July 11, 4-6pm
• Thursday, July 18, 4-6pm
• Thursday, July 25, 4-6pm
• Thursday, August 1, 4-6pm
• Thursday, August 8, 4-6pm
• Thursday, August 15, 4-6pm